These are the ACTUAL questions that I ask my clients (and myself) to take their website copy from fine to fi-iiine.
This guide is for you if:
- You want to take a structured approach to jujjing (definitely a word) your web copy.
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- You're struggling to connect with not-quite-customers.
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- You have That Niggling Feeling your content is average in comparison to your competitors.
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- You need a distinct, cohesive, respected voice for your brand.
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